My guess: the last names of the founders. And clearly, they *weren't* thinking.
Unlike my ex-wife's grandfather. Who in his younger days *almost* started a mortuary company in partnership with two of his best friends. They decided against the enterprise when they realized there was NO WAY that anyone in the 1930's Bible Belt would ever consign their loved one's mortal remains to the firm of "Cook, Frye, and Burns".
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My guess: the last names of the founders. And clearly, they *weren't* thinking.
Unlike my ex-wife's grandfather. Who in his younger days *almost* started a mortuary company in partnership with two of his best friends. They decided against the enterprise when they realized there was NO WAY that anyone in the 1930's Bible Belt would ever consign their loved one's mortal remains to the firm of "Cook, Frye, and Burns".
(I swear I am not making this up.)